Q&A with Johan Fantenberg, Director, Ping Identity on what to expect from Digital Identity in APAC over the coming year.
1. What are your key predictions for how digital identity management will evolve in 2025?
Identity and Access Management (IAM) is expected to undergo substantial change in the future as businesses all around the world continue to embrace digital transformation. These themes of innovation and change are intensified as 2025 approaches due to emerging technologies such as AI.
Passwordless techniques, like biometrics and multi-factor authentication (MFA), are anticipated to become the norm for lowering attack surfaces connected to compromised passwords as businesses look to strike a balance between increased security and user convenience.
As cybersecurity threats increase, digital identity strategies will probably be based on Zero Trust principles, which emphasise ongoing user and device verification within a highly secure architecture. The goal of this strategy is to reduce the number of possible entry points for bad actors.
Innovations in self-sovereign identity models and decentralised identity management will be fuelled by user privacy demands and regulatory developments, giving people more control over their personal information. Businesses will be able to safeguard identities across digital channels as artificial intelligence successfully (AI) is utilised to validate identities and identify fraud in real time.
2. How do you foresee the adoption of passwordless authentication growing over the next year?
As businesses place a higher priority on improved security and simplified user experiences, it is projected that the use of passwordless authentication will increase significantly over the upcoming year.
According to Ping Identity’s recent consumer survey, local Singapore findings underscore heightened expectations around the digital experience, with password frustrations and authentication preferences rising to the forefront as 95% had complaints about keeping track of passwords. Security (77%), ease of use (74%), and privacy/consent (74%) are common concerns for consumers when interacting with online brands. Close to three in five (57%) have stopped using an online service because they became frustrated when logging in.
The survey also reveals that Singapore consumers are likely to opt-in to multi-factor authentication (MFA), followed by biometrics and text/email prompts with a one-time login code in exchange for a more convenient and secure experience.
3. What emerging cybersecurity threats should organisations prepare for in 2025 and how will Ping Identity help address these challenges?
The rapid advancement of technology enables you to adapt your goods and services to the demands of your clientele. Regretfully, hackers’ methods for stealing data, disrupting your service, and eventually costing you money, time and possibly your reputation are evolving along with technology. The total amount of data accessible in cyberspace is predicted to reach 175 zettabytes by 2025, which hackers find most appealing.
To obtain unauthorised access, attackers are increasingly focused on identities and user data. Organisations need to detect irregularities early on, adaptive authentication and identity intelligence technologies to help stop minor breaches from getting worse.
Meanwhile, password-based security is still at risk as phishing techniques get more sophisticated. By doing away with the need for passwords, passwordless authentication solutions – like biometrics – lower the possibility of credential theft.
As more businesses adopt Zero Trust frameworks, it will be essential to put in place granular access controls. By offering safe, ongoing identity verification for each access attempt, Ping Identity reduces the danger of unwanted access and supports Zero Trust models.
4. How will digital transformation trends in APAC impact the identity security landscape in 2025?
In 2025, we see the growth of digital IDs, in combination with identity protection innovation, will improve overall cybersecurity and lessen online fraud. APAC nations are promoting the creation of digital IDs to aid in societal change and digital trust. To handle the intricacies of digital ID management, this transition will necessitate sophisticated identity security solutions.
Cyber dangers are rising in tandem with APAC’s accelerated digitalisation. Organisations require strong identity access management (IAM) solutions to guard against identity theft and data breaches as more identities and data are stored online.
In order to optimise operations, APAC companies are adopting cloud and AI technologies, which calls for improved identity security and governance frameworks. In order to manage safe access across dispersed digital environments, cloud-based IAM solutions will become increasingly important.
Advanced IAM systems will become essential in the APAC area as a result of these trends, highlighting the need for organisations to control identity risks in the face of changing digital environments.
5. How will Ping Identity continue to innovate to stay ahead of the fast-evolving threat landscape in 2025?
Due to growing interconnectedness, technical breakthroughs, and the pervasiveness of digital systems in every part of our lives, the cybersecurity landscape is evolving quickly. In order to stay ahead of the fast-evolving threat landscape, Businesses need to change how they approach cybersecurity.
To improve data security, decentralised identification systems will be essential. Organisations should assist consumers in keeping control over their personal information while lowering the possibility of significant data breaches by decreasing dependency on central identity repositories.
6. How do you predict customer expectations around identity protection will change in 2025?
Digital experience is at the core of customer trust, and as expectations continue to evolve, brands must create a more secure and intuitive online environment.
The survey revealed that Singaporeans are still dissatisfied with the digital experience and security provided by brands. Embracing technologies like decentralised identity (DCI) and AI can set companies apart, but it’s essential to address consumer concerns and ensure these innovations are adopted gradually and thoughtfully.
To maintain customer satisfaction and loyalty and deter customers from moving to competitors, customer identity solutions must be simple to use, smooth registration experiences and delightful and secure authentication experiences are critical to the customer journey.
