Jumio has released new findings from its Jumio 2024 Online Identity Study, revealing growing concern among the general public on the political influence AI and deepfakes may have on Singapore’s next election and how they might influence trust in online media.
Officials in Singapore are considering a temporary ban on political deepfakes ahead of the next general elections – which have yet to be called but must happen by November 2025.
The Jumio data showed:
- 83% of Singapore consumers are worried about the potential for AI and deepfakes to influence upcoming elections in their country – compared to 75% globally.
- Singapore consumers feel deepfakes undermine trust in politicians and media – with 76% reporting increased skepticism in the content they see online, compared to the last election.
- 60% of Singapore consumers are most confident in their ability to easily spot a deepfake of a political figure or celebrity.
- 66% of consumers in Singapore say they trust political news that they see online, despite the possibility of encountering audio, video and image deepfakes, compared to the global average of 43%.
“With half of the global population participating in elections this year, the potential influence and impact of generative AI and deepfakes demand our immediate attention,” said Jumio CEO Robert Prigge.
“Public faith in online information is crumbling, demanding a transparent discourse to confront this challenge and empower citizens with the tools to discern and report deepfakes.”
